Alford Advertising starts by assessing every aspect of your category, developing a thorough awareness of your company, your competitors, your audience, and your strengths and weaknesses. We sort through ads, market and demographic research, regional and national samples, and extensive industry information. We do mystery shops. We do comparison shops. We walk the floor. Armed with information, and our marketing and advertising experience, we then develop a fully integrated marketing program that brands, positions and markets your business. And here’s what we use to do that:

Advertising:

We provide creative perspectives on companies and brands and help them define their personalities.  We can help you tap into the culture of a community and establish an identity that resonates with your customers.

Strategic Marketing:

Our involvement with our clients extends beyond the traditional advertising agency-client relationship. We will put your business or brand at the forefront of the conversation.

Marketing Automation:

Marketing automation gives you the power to generate more leads, drive more sales, and optimize your return on investment. It helps you target your customers with personalized communications based on their interests – so they receive the messages they actually want, not the messages you think they want. 
Read more about Inbound Marketing

Interactive:

We create dynamic digital experiences that cut through the online clutter and engage your customers in original ways.

Social Media: 

LinkedIn, Facebook, Twitter, Instagram, Snapchat —the list goes on. But not every brand belongs on every social media site. Our team selects channels that suit your strategy; creates engaging content tailored to your target; and cultivates a following.

Public Relations:

We’ve earned over $3,000,000 in traditional media value for our clients.

Sales Promotion:

We’ll find a way to motivate your sales force and implement incentive programs. Our creative solutions take advantage of global or national sales meetings, promotions, and contests to effect positive employee behavior — moving the needle on sales in targeted areas.

 

Capabilities:

  • Ad Campaigns

  • Brand Strategy

  • Email Marketing

  • Identity Packages

  • Brochure & Collateral Design

  • Logo Design

  • Brand Audits

  • Marketing Strategy

  • Corporate Signage

  • Advertising Specialty Items - Advertising Specialty Institute Member

  • Web Design

  • Art Direction

  • Creative Consultation

  • Photography

  • Social Media Management